Knowing how to market yourself is also very important, since it's a quick and easy way to grab people's attention. It's not necessary, but maintaining a presence on Facebook, Twitter, blogs, or other social media networks can pay off in a big way. You can't expect people to find your shop if you don't work to get your name and products out there. Just because your shop is on Etsy doesn't automatically mean people will find your item in searches! Always try to think from a buyer's perspective - what makes YOU decide to click on a photograph or check out an item when shopping online?
- Read the Etsy Seller Handbook. There is so much valuable information here for new Etsy sellers. It doesn't cover everything, but it's a great start: https://www.etsy.com/blog/en/2012/the-seller-handbook/.
- Price your items correctly! One of my most frequently used tools is an Etsy fee calculator: http://www.gregledet.net/efcm.html. You can input what you want to charge for an item + shipping/handling, and the calculator will tell you how much you'll really make as profit after Etsy fees, payment processing fees, and postage are taken out. Don't forget to compensate yourself fairly for your time as well as supplies. Here's a good blog post on this topic: https://www.etsy.com/blog/en/2012/a-simple-formula-for-pricing-your-work/.
- Utilize your tags and titles! These are extremely important, because they influence where your items will show up both in the Etsy search and on Google. Read up on Etsy and how relevancy works. Everyone dreads learning about SEO (Search Engine Optimization), but it's an unavoidable aspect of selling online, regardless of whether you host your shop on a venue or have an independent website of your own. Here are some helpful links related to Etsy: